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School board approves new logo in 6-1 ballot : News : Oswego Ledger-Sentinel : Hometown Newspaper for Oswego and Montgomery, Illinois
School board approves new logo in 6-1 ballot
by Natalie Stevens


Welcome to SD 308.

The Oswego School District Board voted 6-1 in favor of approving the new school logo at the Monday evening board meeting.

The logo, along with a new website, were presented earlier in August as part of the district's process for their 2020 strategic plan.

Superintendent Matthew Wendt previously said the new design-which omits Oswego' name-was about including all members of the 308 community, as the 63 square mile district also serves not only Oswego families, but the surrounding communities of Aurora, Joliet, Montgomery, Yorkville and Plainfield.

"It's important we bring everybody together," Wendt said at the earlier August meeting, "[and] allow more and more people to know this is a school district, 308 is our system. I believe our logo will help do that."

The logo features the words "SD 308" with a globe in the "0" to represent world class education and a ring around the globe to represent encompassing future possibilities and an eternal commitment to learning.

The globe image will be incorporated into each of the district's schools with various color schemes to create an umbrella image for School District 308.

The cost to develop the new logo was about $2,000, according to Wendt. He gave credit to Director of Communications and Public Relations Brian Graves for "good contacts" in keeping the price down and also to the "good people" who worked on the design.

Board member Matt Bauman wanted to know if the district would be changing logos on all of the district vehicles, like the buses.

"Over time," Wendt said, citing that the district still had many things, like letterhead, that contained the now former logo.

"Over the school year [and] next school year we'll want to make this change," Wendt said, "[and] not be dropping tens of thousands of dollars. We'll do the transition well and be financially aware."

Board member Ali Swanson cast the lone negative vote on the motion to approve the new logo.

The new school website with the new logo is expected to go live in October.

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